Kevin Baker is an iconic Nebraskan with roots that run deep throughout the state's history. In 1987 Kevin changed the confectionery industry forever by perfecting a 100% fully automated, custom manufacturing process, capable of producing the industry's most prized confection: the decadent chocolate meltaway! With the money he saved in production he purchased the best ingredients on the planet. This combination of process and superlative ingredients launched a chocolate making tradition that has become synonymous with Nebraska! We call it "Blue Collar Gourmet!"